Smart entrepreneurship in a digital world
Magazine 05/2020
In this edition
THE NEW CUSTOMER: DIGITAL FIRST
How do you react to the changing needs of the customer when it comes to service provision and interaction?
NOT PROMO BUT EMO
When the customer can choose his means of communication, it strengthens the emotional bond with the brand.
REVOLUTION IN COMMUNICATION
Dominique Buyse introduces us to a new form of business communication where customer engagement takes a prominent place.
COVID-19: QUICK SWITCH
The municipality of Beersel launched a 0800 number to support people in need of care. And Krëfel made sure that their call center operators could work from home.
TECHNOLOGY AND HEALTH IS A MATCH
The impact of smart technologies like AI and machine learning on the e-healthcare sector is enormous.
DILEMMA OF THE MONTH
Communicating digital change to employees: step by step or full transparency?
digital world
Emotion in a
Smart entrepreneurship in a digital world
Magazine 05/2020
Emotion in a
digital world
5 tips van prof. Verbruggen
In this edition
THE NEW CUSTOMER: DIGITAL FIRST
How do you react to the changing needs of the customer when it comes to service provision and interaction?
NOT PROMO BUT EMO
When the customer can choose his means of communication, it strengthens the emotional bond with the brand.
REVOLUTION IN COMMUNICATION
Dominique Buyse introduces us to a new form of business communication where customer engagement takes a prominent place.
COVID-19: QUICK SWITCH
The municipality of Beersel launched a 0800 number to support people in need of care. And Krëfel made sure that their call center operators could work from home.
TECHNOLOGY AND HEALTH IS A MATCH
The impact of smart technologies like AI and machine learning on the e-healthcare sector is enormous.
DILEMMA OF THE MONTH
Communicating digital change to employees: step by step or full transparency?