INNOVATION

Analyzing location data = smart entrepreneurship and safe organization

Do you know where your customers, visitors and employees are? Then you can make better strategic decisions. Not only do you have a competitive advantage, you also organize everything more carefully, more efficiently and more safely.

IN RETAIL

Customer location data

Want to know what's the best location to open a new store? Which region visitors to an event come from? These are just some of the questions that location data helps to answer. Between them, the mobile phones on the Proximus network produce 1.7 billion records with location information every day. “Analyzing these data gives us new insights,” says Luc Cogneau, Expert Data Analytics at Proximus. “For instance, we can see which mobiles are present in a shopping street on a Saturday afternoon and then check where these mobiles are at 6 o’clock on a Monday morning. That gives us an insight into where these shoppers probably live. The analysis is done using the postal code, fully anonymously, of course.”

LUC COGNEAU

Expert Data Analytics at Proximus


“THANKS TO DATA ANALYTICS, DOING BUSINESS GOES BEYOND THE TRADITIONAL GUT FEELING.”

LUC COGNEAU

WANT TO KNOW MORE ABOUT HOW TO USE LOCATION DATA?


IN RETAIL

Check store access

To be certain that the social distancing rules are observed, stores may admit a maximum of one customer per ten square meters of store floor space. Large shopping locations such as shopping centers often have various entrances and exits. That makes it extremely difficult to manually keep track of how many customers enter the store, how many are still inside and how many have left again.

“The Entrance Monitoring app controls access to a shopping location automatically and in real time,” says Thierry Depré, M2M & IoT Partnership Program Manager at Proximus. “Sensors count the people who enter and leave. Visitors see on a display how many customers are in the store, or how long the waiting time is before the next customer can enter.”

DO YOU WANT TO KEEP YOUR BUSINESS SAFE FOR CUSTOMERS?

THIERRY DEPRÉ

M2M & IoT Partnership Program Manager bij Proximus


AT THE OFFICE

The corona measures require social distance at the office. It is also recommended to ventilate sufficiently. Again, you can use innovative solutions to organize everything safely.

Monitoring air quality

The Comfort Monitoring service measures the temperature, humidity and carbon dioxide level at the office via sensors. If the parameters are too high, extra ventilation is indicated.

Guarantee social distancing

Floor Occupancy Monitoring counts the number of people in an office, meeting room or another location through sensors. “The application allows the maximum permitted number of people in a space to be followed automatically,” says Stijn Bogaerts, Solution Manager at Proximus.

HOW TO KEEP THE WORKPLACE SAFE?

FOR CITIES & MUNICIPALITIES

Crowd management

Mobile data analytics detects how many people are in a specific location in real time. The data are acquired through the mobile phones of the Proximus network, which continuously transmit location information. The actual analysis takes place at the level of postal codes, on the basis of anonymous aggregated data from groups of thirty people at a time.

“Thanks to the analysis, municipalities gain insight into the movements of people between postal codes and between areas within a specific postal code,” says Luc Cogneau, Expert Data Analytics at Proximus. That allows the municipalities to, among other things, check the degree to which residents have observed the rules on non-essential travel. “The municipalities can, for example, check where visitors to a park or forest came from.”

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Knokke-Heist analyzes the origin and spending behavior of tourists to support local trade.

"IN SMART CITIES, OBJECTIVE DATA IS ESSENTIAL TO MAP OUT POLICY AND ASSESS IT AFTERWARDS."

ANTHONY WITTESAELE,

Alderman for tourism,

Knokke-Heist

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